ROAR Members

Access the full podcast series here Key Takeaways First-Class Airport Lounges & Travel Experiences: The podcast explores six first-class airport lounges and the travel experiences of various guests, emphasising the importance of customer experience in travel. Travel Behaviours & Preferences: Travel behaviours and preferences vary widely, offering insights into cultural differences, personal interests, and the emotional connections people have with places. Desire for Adventure & Comfort: Guests express a desire for both adventure and comfort when travelling, indicating the multifaceted… Read more

Access the full podcast series here Key Takeaways Aligning Customer Experience with Core Values: It's crucial to align customer experience (CX) strategies with the company's core value proposition before introducing surprise and delight tactics. Inspiration from Consumer Frustrations: Many professionals enter the CX field due to real-world consumer frustrations, highlighting the need for improvement in this area. Engagement through Training Programs: Engaging customers with training initiatives can enhance loyalty and strengthen brand affiliation. Breaking Down Organizational Silos: Effective customer journey… Read more

Access the full podcast series here Key Takeaways The most valuable asset in the collection space is the ability of collectors to connect meaningfully with members to resolve issues like delinquent loans. There has been a significant evolution in the collections strategy, particularly within credit unions, with increased focus and investment in collections. The importance of metrics and data analytics in collections has grown, leading to improved training and strategic discussions at leadership levels. Effective communication strategies, including the use… Read more

Access the full podcast series here Key Takeaways: Personal travel experiences shape customer insights and preferences. Slow travel is emerging as a niche market, offering deeper customer engagement. Upgrading travel experiences, such as preferred seating arrangements, highlights the value customers place on comfort and accessibility. Culinary preferences significantly influence travel decisions, showcasing the importance of local cuisine in enriching the travel experience. The emotional connection to past travel experiences can develop into lifelong preferences, affecting customer behaviour. Childhood food experiences… Read more

Access the full podcast series here Key Takeaways Influencer marketing leverages the trust established by creators within their communities to promote products authentically. The influencer marketing industry is projected to reach approximately $24 billion by the end of 2024, indicating significant growth potential. Effective influencer marketing campaigns focus on trust and emotional connection between creators and their audience, leading to higher customer engagement and purchase intent. Brands are increasingly recognising the advantages of collaborating with nano and micro-influencers, who tend… Read more

Access the full podcast series here Key Takeaways Effective engagement at trade shows is more impactful than mere brand awareness. Infotainment, which combines information delivery with entertainment, can captivate audiences and enhance brand retention. Emotional connections drive purchasing decisions, with up to 95% of decisions being unconscious according to research. Storytelling techniques can transform a brand's message into a compelling narrative that resonates with audiences. Simplifying language is crucial to ensure messages are accessible to diverse audiences. The SAVE YOU… Read more