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Summary
In this podcast episode, Ian Parry interviews Joanne Smalley, an industry expert on using LinkedIn effectively. They discuss the importance of interaction on LinkedIn and how it can help promote your content. They emphasize the need to humanize your approach and tailor your content to your audience. They also provide insights on the most underused tools on LinkedIn and offer tips on proper behaviors when interacting on the platform.
Key Points
LinkedIn is a social media platform for business networking, not entirely different from Facebook.
LinkedIn's mission is to create conversations between people and serves content based on user interaction.
By interacting with others' content, LinkedIn learns the type of content you want to see and promotes your content in return.
LinkedIn should be used as a networking platform rather than just a sales tool.
Humanizing your approach on LinkedIn by showing the person behind your business can lead t...
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