Podcast ¦ Punk CX: Within five years, contact center agents will become contact center specialists – Interview with Sam Wilson of 8×8

Access the full podcast series here

Key Takeaways

Focus on Customer Retention: Organizations should prioritise customer retention as a primary strategy, moving away from a sole emphasis on customer acquisition.
Evolving Customer Experience (CX): The CX landscape is rapidly changing, requiring companies to adapt to heightened customer expectations driven by technological advancements and social media.
Effective Customer Engagement: Brands need to employ omnichannel strategies to engage customers effectively, meeting them where they are rather than directing them through a single channel.
Importance of Self-Service: The majority of customers prefer digital tools for solving problems independently, highlighting the growing importance of self-service options.
Employee Satisfaction's Impact: There is a critical relationship between employee satisfaction and customer satisfaction; investing in employees leads to happier customers and enhanced corporate performance.
Customer Success as ...

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