Podcast ¦ CX Passport: The one with the total experience – Robby Cloninger VP Consulting, Digital Experience at FPT Software E180

Access the full podcast series here

Key Takeaways

Bridging the gap between technologists and business leaders is crucial in driving innovation in customer experience.
Total experience, encompassing both customer and employee experience, is essential for successful digital transformation.
Personalisation is key in delivering effective content and training to employees and improving overall customer experience.
Understanding cultural differences is important in delivering a tailored customer experience across different regions.
Initiatives should always start with a focus on understanding objectives and measuring success.

Key Statistics

Operating in 140 countries with nine languages.
30% increase in mobile ecommerce transactions.
Major data migration to Azure.

Key Discussion Points

The importance of unifying digital experience between customer and employee experience.
Overcoming the challenges of silos within organisations for a successful digital transformation.
The value of pe...

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