EVENT SUMMARY+ ¦ Behavioural Science and its use in Collections
Roundtable and workshop discussing the use of behavioural science techniques, and their applicability, plus use cases, in Collections. This Live event was held at Canada House in London, and sponsored by Symend and Cowry consulting.
Key Take Aways
Behavioural science can improve customer engagement and outcomes in collections through personalized interventions
Technologies like AI and machine learning enable operationalizing behavioural science at scale
Segmentation based on psychological traits provides more effective personalization than traditional metrics
Early intervention through behavioural archetypes… Read more