Insights: Connecting for Growth – A Makeover for Your Marketing Operating Model
Summary
This McKinsey report explores how consumer and retail marketing leaders can redesign their operating models to drive business growth. The study, based on a survey of 104 global C-level marketing executives, emphasizes the need for agility, collaboration, and new capabilities such as generative AI. It proposes an integrated marketing model that connects teams, streamlines processes, and enhances data-driven decision-making for sustained growth.
Key Take Aways
Growth Responsibility: CMOs now oversee both traditional marketing and emerging functions like AI and… Read more