AI Transformation in Contact Centres and Beyond

Hamid Motahari from UpBrains and Adi Hazan from Analycat delve into the evolution of robotic process automation (RPA) and the integration of artificial intelligence into workflows.

This discussion explores how automation technologies have advanced from simple workflows to intelligent systems that handle unstructured data and complex decision-making, together with the challenges of adopting AI, the role of transparency and governance, and the immense opportunity for businesses to optimise processes.

The session highlights the importance of a blended approach, combining traditional and innovative automation tools to drive efficiency, scalability, and compliance.

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Key Takeaways

  1. The evolution of robotic process automation (RPA) highlights significant progress from BPM systems to API orchestration and intelligent automation.
  2. Integrating AI into automation allows businesses to unlock insights from unstructured data, such as documents and emails.
  3. Large Language Models (LLMs) offer promise but have limitations in highly regulated industries due to transparency and governance challenges.
  4. Combining structured decision-making processes with AI models ensures a balanced approach to automation.
  5. Automating manual processes remains a significant untapped opportunity, especially in document handling and complex workflows.
  6. AI agents are emerging as the next step, providing focused, domain-specific solutions while integrating with legacy systems.
  7. Transparency and explainability in automation are critical for governance, compliance, and organisational trust.
  8. Process orchestration should focus on flexibility in execution while maintaining rigidity in decision-making flows.
  9. Automation projects should prioritise rethinking inefficient workflows, not just replicating them with new technology.
  10. Businesses need to address the vast amount of unstructured data (estimated at 70%) for further automation opportunities.
  11. Effective automation strategies require a human-in-the-loop approach for complex decision-making scenarios.
  12. Preparing the workforce for new processes and ensuring seamless integration with current systems are vital.
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Innovation

  • Introduction of AI agents capable of executing specific tasks with flexibility and scalability, extending traditional RPA capabilities.
  • Development of hybrid automation strategies blending API orchestration, machine learning models, and traditional RPA for end-to-end workflow automation.
  • Utilisation of unstructured data through advanced natural language processing models for document and information processing.
  • Flexible, modular approaches to automation that allow integration with legacy systems and evolving technologies.

Key Statistics

  • 70% of business data remains unstructured, presenting a vast untapped opportunity for automation.
  • Incremental improvements from doubling the size of LLMs have diminished to less than 0.25% gains in effectiveness.
  • Global data centres are consuming more energy than the United Kingdom, underscoring the importance of energy-efficient automation strategies.

Key Discussion Points

  1. The evolution of RPA from BPM and workflow automation to intelligent orchestration and AI integration.
  2. The trade-offs between large, non-transparent AI models and smaller, purpose-built, task-specific solutions.
  3. The critical need for transparency, governance, and explainability in automation technologies, especially in regulated industries.
  4. The increasing importance of leveraging unstructured data for decision-making and process optimisation.
  5. The value of starting with low-hanging fruit in process automation, such as document handling and spreadsheet workflows.
  6. Challenges with using LLMs for high-stakes scenarios due to issues like hallucinations and ambiguity.
  7. AI agents as a future trend, enabling more autonomous and domain-specific capabilities.
  8. Balancing the rigidity of process flows with flexibility in handling input variations and exceptions.
  9. The role of AI in recovering from process failures and automating decision support.
  10. The need for businesses to reassess outdated workflows before automating them.
  11. Aligning workforce preparation and training with automation rollouts to ensure seamless adoption.
  12. Realising value by focusing on both consumer-facing and backend process automation.
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